Our Story

Jarvis Hill, Owner and CEO, had a vision to create a brand that would exceed far beyond athletic wear. After speaking to students at his former high school in honor of their Black History Month program, Hill felt compelled to create a multi-generational brand that would appeal to Millennials, GenerationX and Baby Boomers alike.

Our goal is to inspire, ignite and enlist the champion in all of us with a heart and willingness to activate their GPS - Goals.Persistence & Success!!

Atlas is a brand to help stimulate the internal conversation and convictions of how one will activate their GPS to Propel, Persist and Prosper both on and off of the field.  With clients ranging from athletes to professionals, Atlas is becoming quintessential apparel for every champion that's in the game.


Jarvis Hill, Founder & CEO